Sunny Teo

Creative Director

Sunny Teo

Brand Identity: The UC Davis Bookstore

A new logo for the completely remodeled campus store, this identity employs a montage of colorful circles to represent diversity, inclusion, unity, perfection and wholeness—all of which are traits of the university.

An Edwin Markham poem served as the inspirational starting point for concept development and provides an in-store experiential reference point.

The vibrant color palette is carried through to photography and provides a consistent look and feel throughout the store.


  • Role Creative Director/Art Director

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